GRB Ing. launches scripted wing

GRB Entertainment, which until recently has solely created and distributed non-fiction programming, is starting a scripted division. Initially, the brand new division will acquire scripted films to become distributed worldwide to both television and theatrical platforms. Later, GRB intends to produce its films, stated Marielle Zuccarelli, that has been marketed to leader of GRB's worldwide division. "Starting scripted is extremely new for all of us,Inch stated Zuccarelli, that has been obtaining and disbursing non-fiction TV series -- including Discovery's "Auction Nobleman," Animal Planet's "Pit Boss," WE's "Braxton Family Values" and CNBC's "American Avarice" -- worldwide for GRB in excess of eight years. Just before that, Zuccarelli distributed scripted programming for brand new Films Worldwide and Hypnotic. To produce the brand new division, GRB has hired Todd Olsson, veteran of Disney and Sobini Films, as v . p . of movies. Olsson states the made-for-TV movie marketplace is warming up around the world because the reality trend fades a little. "Using the technology currently available and also the diversification of platforms, programming eventually ends up being king," Olsson stated. "Many of the films which were staples they could run over and over, that they might own the privileges for the following fifteen years, have grown to be outdated. Channels want stuff that's modern." Contact the range newsroom at news@variety.com

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